Support Organic Listings to Help your Local Economy
Did you know that by supporting organic listings alone in search that you could help to support your local economy?
Paying for Google Ads can be incredibly expensive in more ways than one.
In tough times people tend to turn to advertising and yet if you don't click their paid ads they don't have to pay. In many cases, their organic listing is just underneath their paid one so the choice is easy.
Organic listings are 100% free but there may be a cost to get them there in the first place but once they are there they have long-term value and if the positioning is maintained they don't cost anywhere as much as pay per click advertising. So it makes sense to provide our local economies with breathing space in the current conditions
The good news is that even now up to 81% of searchers subconsciously ignore paid advertising but it could be even better if we consciously choose to go for organic listings. Advertisers tend to overlook the paid ads anyway as they have some level of empathy for the advertisers.
Some of that drop in PPC clicks can be attributed to Ad blocking apps. The stats show that ad blocking is on the increase worldwide from around 100 million in 2018 to over 600 million in 2019. So that is a really good option too to boost local business.
Either way, we zone out to ads in the long term especially if they're overly repetitive. We did it initially with banner ads in the late 1990s and now it's happening to pay-per-click advertising in search even though they look like listings the tag tells you they're ads so you know what you need to avoid.
On top of that approximately 41% of e-commerce based online business comes through search and around 35.6% of it organic so we could do even better there too.
So it makes sense to invest in SEO to grow your local economy and your own ROI in 2021. The figures prove it organic advertising will be far more productive for your local economy and for your business.
Contact me directly at peter.hatherley@gmail.com for more in-depth information on our companies SEO services and strategies that could radically improve your current visibility and your bottom line.
We'll be happy to do a free SEO audit of your website based on these cutting edge principles. Also, visit www.intermart.co.nz to see how our hyper-intelligent bot can answer obscure questions about the industry on the fly.
​
Support Organic Listings to Help your Local Economy
Did you know that by supporting organic listings alone in search that you could help to support your local economy?
Paying for Google Ads can be incredibly expensive in more ways than one.
In tough times people tend to turn to advertising and yet if you don't click their paid ads they don't have to pay. In many cases, their organic listing is just underneath their paid one so the choice is easy.
Organic listings are 100% free but there may be a cost to get them there in the first place but once they are there they have long-term value and if the positioning is maintained they don't cost anywhere as much as pay per click advertising. So it makes sense to provide our local economies with breathing space in the current conditions
The good news is that even now up to 81% of searchers subconsciously ignore paid advertising but it could be even better if we consciously choose to go for organic listings. Advertisers tend to overlook the paid ads anyway as they have some level of empathy for the advertisers.
Some of that drop in PPC clicks can be attributed to Ad blocking apps. The stats show that ad blocking is on the increase worldwide from around 100 million in 2018 to over 600 million in 2019. So that is a really good option too to boost local business.
Either way, we zone out to ads in the long term especially if they're overly repetitive. We did it initially with banner ads in the late 1990s and now it's happening to pay-per-click advertising in search even though they look like listings the tag tells you they're ads so you know what you need to avoid.
On top of that approximately 41% of e-commerce based online business comes through search and around 35.6% of it organic so we could do even better there too.
So it makes sense to invest in SEO to grow your local economy and your own ROI in 2021. The figures prove it organic advertising will be far more productive for your local economy and for your business.
Contact me directly at peter.hatherley@gmail.com for more in-depth information on our companies SEO services and strategies that could radically improve your current visibility and your bottom line.
We'll be happy to do a free SEO audit of your website based on these cutting edge principles. Also, visit www.intermart.co.nz to see how our hyper-intelligent bot can answer obscure questions about the industry on the fly.
​
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