Semantic Search Optimisation

What does semantics mean?

Semantics is the really big word in SEO circles these days. But what does “Semantics” really mean.

Well it doesn’t mean a bunch of long-tail keywords masquerading as semantically linked key phrases that’s for sure

Google put’s it this way:




noun: semantics; noun: logical semantics; noun: lexical semantics

1. the branch of linguistics and logic concerned with meaning. The two main areas are logical semantics, concerned with matters such as sense and reference and presupposition and implication, and lexical semantics, concerned with the analysis of word meanings and relations between them.

Google: Semantics

Google has made semantics popular again by introducing the Hummingbird update to their algorithms. If you look closely the trend is now on the up ever since that update.

So semantics is clearly distinguished in search terms as relationship through meaning a lot like the old synonyms are. In Google’s Webmaster Tools, Google even shows the variants they connect to a word. In dynamic search we see the relationships turn up bold so web marketing and website marketing appear quite interchangeable but if you’ve been watching closely you may have noticed that more than a few variants are appearing almost daily. This exciting new frontier encompasses search marketing, social marketing and in fact any authoring of any kind.

But how do you measure semantics? How do you know what to add and where?


Do you want to know how your SSO content stacks up?

Our new Semantic analysis tool provides in-depth analytics of your copy, we also provide upgrade options that provide access to the entire thematic themeset  and easy to use authoring package called Keyword Author which has dynamic analytics built right into it.  These prime  themesets provide search phrases, power words, thematics, semantics and objections.

This technology has been made available through a start-up New Zealand company (that is sponsored by Intermart).

This radical new service allows you to get a semantic score and in-depth analysis for your existing content provided in PDF form, including a full list of up to 100o suggested semantic alterations for an introductory price of $995

Stop wondering and find up if you stack up for the long haul, call us on 0508 POWERWORDS to find out more


*Please note this offer extends to 1000 words of content


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