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SEO is Alive!

SEO is Alive!
Every now and then we see posts proclaiming that SEO is dead but in general terms it falls on deaf ears because professional web marketers know full well that it is alive and kicking.

I even fell for the trap myself once and enthusiastically trumpeted that semantic optimization had ascended to the throne but I quickly came down to earth when I saw the reaction. The reality is that SEO is not dead rather it’s evolved into a vibrant new industry called Digital Marketing.

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Semantic SEO Consulting

soCompelling proof that Intermart’s CISE based optimisation works
SEO has changed. The rise of semantically optimised content is a phenomena that can’t be ignored especially if it’s getting the results that SEO analysts only dream of

We’ve been using CISE for our local SEO clients here in Christchurch and throughout New Zealand for over 3 years now. These current results show just how powerful CISE based SEO Optimisation really is. The most compelling part is that our search optimisation is highly consistent over a wide range of industries

Doing AdWords? No worries the best mix these days is through using the powerful combination of both Adwords and organic optimisation

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Hummingbird’s SEO Secret

hummingbird-semantic-search

When it was first released we saw a massive surge in the SERPS that was unprecedented in our 20 year history yet as it was a retrospective announcement it explained what we saw happening a couple of months earlier.

This comprehensive slide set reveals just how significant this jump was both for our clients and for ourselves but the post in the end revealed something even far more important, the secret of why this happened

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The real future of Web Marketing

Web marketing is going through a huge transformation right around the globe. Semantic optimisation has taken hold of the market thanks to breakthrough books of the subject such as David Amerland’s Google Semantic Search and understanding these developments is absolutely vital in this new environment

Now you can buy a professional WordPress template for less than $100. You can use a CMS such as WordPress that costs you absolutely nothing apart from the installation. So the roles of graphic artists and programmers have diminished incredibly over the past few years but the really big need is rich authoritative content. If you can’t provide that you need to find someone who can.

White hat SEO still works well and so does Google Adwords but the major element you require now is rich authoritative content.

May web designers prefer to let the client provide the copy and structure but that’s a bit like a recipe for disaster in my view. So how can you find an expert on these subjects who can write this sort of content for you (surely it would cost an arm and a leg).

Not so. Our Latent Semantic Themesets cost less than $300+GST and provide a pool of authoritative words that will really get Google’s wheel spinning. We can even create word sets of up to 5000 words per subject if necessary or we can provide the top 200 or top 5o semantic matches for your subject. In reality the sky is the limit. See our article on Predictive Semantics on Google + here http://goo.gl/dyPQjt

It is the most important factor in web design these days.  Whether you’re in Christchurch or New York semantic web marketing is what will set you apart.

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Conversational Semantics

Thematic meaning in the real world

Conversational voice search is the step that moves away from semi-robotic queries and clarifies the absolute need for developing superior semantic meaning in search technology.

But take it even one step further and it gets even more exciting.

I’m talking about the use of conversational semantics in real time communication in the real world. This worldwide phenomena is not just about the digital world but has the potential to improve comprehension and understanding worldwide.

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Semantic Search Optimisation

What does semantics mean?

Semantics is the really big word in SEO circles these days. But what does “Semantics” really mean.

Well it doesn’t mean a bunch of long-tail keywords masquerading as semantically linked key phrases that’s for sure

Google put’s it this way:

semantics

sɪˈmantɪks/

noun

noun: semantics; noun: logical semantics; noun: lexical semantics

1. the branch of linguistics and logic concerned with meaning. The two main areas are logical semantics, concerned with matters such as sense and reference and presupposition and implication, and lexical semantics, concerned with the analysis of word meanings and relations between them.

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How to Get a Top Search Ranking in 2014


How to Get a Top Search Ranking in 2014
2013-12-13 12:00:00

When we meet someone for the first time we gain an instant impression of them. As they say, first impressions count.

And in the real world it’s true, what they look like, how they come across and ultimately what they say is important.

The difference with Google is they look at everything in greater depth, the robot scans and rates your use of conversational terms and even the depth of association to the actual subject at hand. In their relentless pursuit of perfection they are looking for their ultimate match.

They make a judgement call whether everything fits according to their view of a ‘good’ website. Increasingly this relates to the nature and quality of your copywriting, your speed and your relevance.

But is your site that perfect match? The thing is you’ll know soon enough by your ranking!

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Google Adwords Campaigns That Work

Google Adwords Campaigns That Work
2014-1-23 12:00:00

Google Adwords appear to be the internet marketers dream especially when it comes to sourcing relevant data, like click through rates, costs per action, enhanced bidding options and goal setting.

Everything is tracked, everything is diced, sliced and ultimately acted upon. It’s a technical jungle gym for every bit of market information you’ll ever need to lay your eyes upon. It seems to have absolutely everything that a qualified Adwords Professional might need.

Apart from one thing. It can’t automatically write the ads for you. So the masses look to keyword stuffing techniques that really only impress Google. This is the great trap for the would-be marketer who thinks they can create successful adwords campaigns without the inherent ability to develop compelling Adwords copy like a wordsmith can.

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Online Marketing Specialists

Google Adwords Campaigns That Work
2014-1-23 12:00:00

If you’re needing expert online marketing advice you can’t go further than an experienced specialist.

Internet marketing is not a skill it is an art. Crunching figures doesn’t cut it at the top of the industry. But writing compelling copy and understanding local conditions are essential elements in providing successful online marketing services.

New Zealand’s market is a different animal and local knowledge is absolutely vital. Unfortunately many so-called marketing experts rely on outsourcing in India. Top ranking accounts have plummeted due to irrelevant back links and other suspect practices put in place by over zealous indian marketing companies.

Unravelling a badly affected campaign isn’t easy but it’s well worth it. If your organic rankings have suffered and you need a New Zealand based company to optimise your marketing, our backlink removal services will help.

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Online Store Records a Whopping 400% Jump in Revenue!

by Peter Hatherley

Some of our competitors promote that they create websites that really sell.  Some even go further, implying that finding other sales orientated web design companies in Christchurch is just about as hard as finding hen’s teeth. It’s simply not true.

Recently we took over an online store that utilises the Interspire/Big Commerce shopping cart system from a local web developer. The orders had dropped off to a proverbial dribble so we were employed to fix that for the client.

Thankfully the Adword’s account was well organised. The CPA’s and CTR’s were performing reasonably well on the surface but the site traffic had been strangled to a standstill. It was a reasonable campaign mix for a small business with a limited budget but wasn’t really appropriate for a medium sized retail store.

The client was losing heaps of potential sales without even knowing it. After a few days we isolated that visitors couldn’t even order on any smartphone or ipad. This latent bug in the shopping cart system wouldn’t allow you to even add a product let alone buy it. This hidden fox was cutting away at least 25% of the site’s profitability, let alone the unnecessary expenditure on profitless Adwords clicks.  The client just didn’t have a clue just how much he had been missing out on, until we optimised the marketing for him.

Within weeks we had it performing at an unprecedented level. For the client it was just as if all their Valentine Days had come at once!

After creating a more compelling Ad campaign with a wider keyword set, along with more aggressive bidding, the click-through-rates went up quite noticeably.  And by the day we released the synchronised site banners, the sales went right through the roof.  The client went from  netting around $400 per day to an impressive $1600 in a single days trading and all in a four short weeks of optimisation. That’s a whopping 400% increase in revenue!

On the very same day another outstanding marketing outcome came to our attention. We’d set up a new Adword’s campaign for a personal loans company and released late on the Friday. Over the weekend they received so many loan applications that by the Tuesday morning they eventually rang us to get the campaigns paused so they could catch up. It’s an unusual problem to have at the start of any campaign but it definitely is a good one for our client.

If you want an online marketing company, locally based in Christchurch, who can provide you with an enhanced sales emphasis that our local competitors may offer, but can’t really deliver.

Let’s talk!

Call us today on Freephone 0508 769 379

Online Store Records a Whopping 400% Jump in Revenue
2013-11-11 12:00:00

Adwords Consultancy | Website Marketing | Web Design | SEO Search Engine Optimisation | Contact

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