January 2014

How to Get a Top Search Ranking in 2014


How to Get a Top Search Ranking in 2014
2013-12-13 12:00:00

When we meet someone for the first time we gain an instant impression of them. As they say, first impressions count.

And in the real world it’s true, what they look like, how they come across and ultimately what they say is important.

The difference with Google is they look at everything in greater depth, the robot scans and rates your use of conversational terms and even the depth of association to the actual subject at hand. In their relentless pursuit of perfection they are looking for their ultimate match.

They make a judgement call whether everything fits according to their view of a ‘good’ website. Increasingly this relates to the nature and quality of your copywriting, your speed and your relevance.

But is your site that perfect match? The thing is you’ll know soon enough by your ranking!

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Google Adwords Campaigns That Work

Google Adwords Campaigns That Work
2014-1-23 12:00:00

Google Adwords appear to be the internet marketers dream especially when it comes to sourcing relevant data, like click through rates, costs per action, enhanced bidding options and goal setting.

Everything is tracked, everything is diced, sliced and ultimately acted upon. It’s a technical jungle gym for every bit of market information you’ll ever need to lay your eyes upon. It seems to have absolutely everything that a qualified Adwords Professional might need.

Apart from one thing. It can’t automatically write the ads for you. So the masses look to keyword stuffing techniques that really only impress Google. This is the great trap for the would-be marketer who thinks they can create successful adwords campaigns without the inherent ability to develop compelling Adwords copy like a wordsmith can.

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