100% Local web marketing with semantic on-page optimisation
Smart Web Design Marketing
CHRISTCHURCH WEB DESIGN & MARKETING EXPERTS
Intermart is one of Christchurch’s leading professional web design& website marketing companies who provides full servicewebsite development solutions here in New Zealand, Australia, Europe and the US which includes our internationally accepted industry based CISE Semantic Blueprints. We specialise in industry leading techniques such as advanced search engine optimisationand social media marketing strategies that keep both your site and your profile at the top of Google for a wide range of key phrases.
Our talented web developers produce responsive designer websites, web apps, iOS + Android apps and goal orientated web solutions that engage more regularly and ultimately sell more. Our trained consultants work closely with you to set and reach your conversion goals. We aim to create comprehensive, informative sites that answer all of your visitors questions and requirements.
We are also Adwords Professionals who provides PPC Solutions New Zealand wide. Our ad writing and campaign management skills can radically improve your advertising spend by increasing quality scores, profit margins and click through rates for any form of PPC advertising.
As highly experienced web developers we can build you a brand new state-of-the-art responsive WordPress site to specification with full e-commerce facilities (and app-like functionality) that will work seamlessly on any tablet or smartphone. We can even write your entire content or simply provide complimentary diagnosis for your redesign.
Our latest website marketing research tool CISE was designed to provide an advanced level of semantic optimisation for leading web developers & marketing consultants around the globe.
CISE provides niche optimised results that allow for smart semantic infusion within your web site’s content.
These smart data word sets are absolutely perfect for
rich web snippets
Semantic optimisation naturally builds top ranking content on the search engines within your industry, or your online products but even more importantly they improve your relevancy.
This exciting new Search Engine Optimisation techniques allow web designers around the globe to benefit from a rich palette of semantically related words to strengthen the value of their content. We can provide training sessions online on request.
These sets automatically increase ranking, visitor engagement and overall integrity by a simple infusion and it is a powerful tool for building an online presence on social media platforms.
Digital negotiation is an art yet web marketing includes site maintenance, market orientation and management. It is about one moment in time where you get an opportunity to speak to your audience but behind the scenes user statistics and conversions are part of that administration. So it’s not just about how a web site looks and feels it’s about what it’s recording and how that information can help you
This keyword rich SEO content produces industry terms and phrases that the Google bots really love. Our clients not enjoy top tier positions on the search engines for the long term because of our cost effective optimisation techniques but they also enjoy improved conversion rates and page views.
Our edge can become your advantage. We can help to take any website to the top search positions within any industry, no matter how competitive it might be SEO Christchurch for instance. There is no absolute guarantee that we can do it but you can be sure that the possibilities of your web site reaching the top 3 positions are at least 90%.. The inherent use of LSI and NLP (Natural Language Processing) by the major search engines only serve to make our product all the better… MORE
SALES PERFORMANCE AT THE TOP OF THE ENGINE Any website has the potential to become a worldwide business. Our holonymic integration isolates high quality USP’s (Unique Selling Propositions) and ensures that there are sales hooks strategically placed throughout the copy, as well as the appropriate calls-to-action in appropriate places on your web site.
On the other side of the coin the negative keyword listings that are isolated during our Latent Semantic Analysis are extremely helpful in isolating objections prior to the event. By answering your customers potential problems more effectively in advance, we end up being able to serve both you and your customers more effectively. If you want to move to the very next level with your content marketing our professional writing services can give you the edge give us a call today on (643) 981 9342
EFFECTIVE CONTENT MARKETING STRATEGIES Fresh relevant content is vital to online marketing. We write sites and email marketing that speak to your customers. A digital marketing campaign can thoroughly revolutionise your business especially when you are speaking to the needs of your customers more convincingly.
By isolating and writing to their objections in advance, you cover the issues that they really want to know about. Not only that our organic traffic, search engine optimisation techniques will keep you in the Top 3 without having to fork out for Adwords.
We set up your email marketing campaigns and website traffic to be monitored directly through Google Analytics. After each mail out we can provide in-depth reporting regarding the success of the campaign. Be smart and grow your business through marketing directly to your own customers on your social media sites with inbound content that really speaks to them. Start your email outreach today.
Our Adwords’ advertising team can also provide your business with an unsurpassed ad quality that immediately increases your campaign’s conversion rates, and your market penetration.
We are highly skilled Adwords Managers that really know how to get your campaign really humming. In fact we can save you heaps of money by isolating non-performing keywords and at the same time increasing your sales by creating a better commercial focus, enhancing your opportunities with undiscovered key phrases for both Adwords and Adsense.
Our ecommerce and adword campaign management package opens the door to a consistent flow of income. Some of our online retailers make well 1000′s a day, 24/7.
We aim to consistently improve the conversion rates of any website that we monitor. Increased profitability comes through isolating the best metrics and tweaking them to take the site to the next level. Web development is both a science and an art. The science is in the coding and the art is in the design. We are highly skilled in both areas.
From app scoping to touch enabled responsive websites we deliver cutting edge website design that speaks to your customers at really affordable prices … MORE
We are considered Christchurch’s leading website design studio with long-term experience in developing rich media content such as YouTube videos, interactive multimedia, animated cartoons and virtual hosts that really take advantage of the current level of broadband delivery and digital advertising.
Our fully qualified graphic artists can produce creative interactive slide shows and ambient music themes can really add some atmosphere to your website or app.
We can also develop online banners and Adsense campaigns in Adobe Flash. We have a wide range of commercial and custom made WordPress SEO plugins. Our online presentation skills include experience with the Adobe Premiere, Prezi, Microsoft Powerpoint and the Apple Keynote platform.
The only position that really counts is No.1.
Our professional SEO company provides sophisticated website surveillance strategies and in-depth diagnosis of the various metrics involved really pays off and those in the know avoid the pitfalls that inexperienced web designers might easily overlook.
Search Engine Optimization ans social media marketing can really take hold of the business opportunities available to you online. Google rewards top quality content, logical menu systems and well structured data modelling.
Our attention to detail ensures that you’ll be noticed by the major engines. We systematically cover every angle involved in a development, a project, a campaign or a site makeover, landing pages we also provide social media management services along with email marketing packages. Professional website design and web development requires a higher level of diagnostic skills and this requires years of knowledge and experience.
The ability to inherently understand what your customers really want to hear also comes with knowledge. And that knowledge is absolutely invaluable to your business. PR needs to be approached quite differently these day in this brave new world of web marketing. New Zealand is a small but competitive marketplace where news releases can cause quite a stir.
Peter Hatherley, the owner of Intermart, is a leading local designer who has over 18 years experience in the online marketing industry. As a qualified digital artist and one of the most experienced SEO development specialist in New Zealand, Peter brings a lot to the table, along with his team of web designers, developers, ad writers, copywriters and graphic artists.
Our family based business has expanded exponentially to keep up with the increasing demand for our innovative web-based products and apps. 2013 has been one of incredible growth for us but 2014 may be even bigger with our flagship product, Keyword Author, due for release over the next few months.
Website Development Pricing
From diagnosis to direct marketing check out our affordable web designer services. From domain registration to site provision we cover every angle of the web design process.
Site maintenance packages start from $50 per month
Adwords Campaign Management packages POA
Our CISE Wordbanks* start from as little as$99 per set.
Let the web experts develop your brand new web design. If you’re looking for a web developer who can produce fresh template designs, the content marketing to match or faster web hosting call us on Freephone 0508 Powerwords We can produce custom Theme Sets as required. These unparalled keyword sets provide a gateway to the summit of the organic rankings by providing you with up to 500 unique semantic keywords. These highly-targeted words are personally reviewed by our SEO experts prior to release and are ranked individually by relational quality. We use these sets within our advanced SEO packagse. All other site developments include standard SEO as a base. Search Engine Marketing | Enhanced Sales Performance | eMail Marketing | Adwords | Search Positioning | Pricing | About
For Professional Web Marketing in Christchurch NZ
Whether you’re needing professional digital web services in Christchurch, Auckland, Wellington, or anywhere else in the World … We can offer your business a full range of high quality designer templates for shopping cart websites, business websites, informational websites and corporate websites. Our various web marketing options and diagnostic packages can be tailored perfectly to suit your budget.
Every now and then we see posts proclaiming that SEO is dead but in general terms it falls on deaf ears because professional web marketers know full well that it is alive and kicking.
I even fell for the trap myself once and enthusiastically trumpeted that semantic optimization had ascended to the throne but I quickly came down to earth when I saw the reaction. The reality is that SEO is not deadrather it’s evolved into a vibrant new industry called Digital Marketing.
“SEO is NOT dead!”
Yet in a way it’s been born again. The truth is that it encompasses a far wider spec these days than the limited meaning of it’s original acronym i.e, “Search Engine Optimisation.” Most people see this as organic optimisation but this can only get you so far these days simply because of the way the cards are stacked. AdWords undoubtedly rules the roost on Google grabbing up to 3 of the top spots on most devices. You can understand why Google does this from a commercial viewpoint because in reality it is their main source of revenue.
Then tucked underneath we usually have the triple deck of map listings for most commercial phrases. Then and only then the much heralded organic SEO results appear in all their royal glory and so in reality that King who effectively ruled the roost in the clothes of content at the beginning of the internet is now 7th at best in the pecking order. But wait isn’t content and context just as vital for Adwords? Yes it most surely is, it most definitely counts when it comes to Google’s evaluation of quality scores based on the quality of the user experience where context and content reduces clickthrough costs to more relevant destinations.
“Organic listings still works”
Even so, organic listings still work reasonably well especially if you can reach the summit as these listings appear above the fold and tend to get far better click through rates than the maps and even AdWords in some cases. It also works powerfully when you search outside your locality because on most occasions the maps do not appear on these results as often. This means that on the desktop the top three local organic listings are usually seen above the fold on a decent sized screen and these potentially hold a far higher commercial value than the ones beneath the fold. In the case of international queries you can see as many as eight. Some people do scroll down and so you can get clickthroughs for first page results but if you don’t appear on that front page you will get very little traffic off organic search
It’s a completely different story on mobile especially when it comes to User Experience mainly because users are far more inclined to scroll on a touchscreen so strangely enough top 10 positioning has far more value in this space. The maps also provide a far greater ease of access especially when a phone call is only a click away.
“other vital factor … isSocial Media Marketing“
Which brings me to the other vital factor in this new digital marketing brief which is Social Media Marketing. I was reticent to embrace this method of marketing initially as it seemed like a really slow cooker to me and all my clients wanted quick fire results. Yet, in the end, I discovered that it is well worth the investment, especially in the long term. In my case it has opened doors in the US, the UK and Australia to market our products and services but only after we had developed a genuine trust over several years. This methodology is sometimes called personality marketing and it you’re not already aware of it this is when most business networking appears these days
YouTube Marketing is now part of Digital Marketing
A huge additional source of traffic these days is YouTube which is in fact the second most searched platform on the planet and the traffic tends to be generated from within the site itself. YouTube listings can be optimised using the same research in a quite specific method
Coming out from the shadows
So I prefer to perceive SEO as a grown up called Digital Marketing these days as the old persona has a character flaw. In effect the purges of the recent years exposed SEO as a rebellious teenager who snuck away behind the bike sheds trying to game the search engines with shonky backlinking schemes and old school keyword stuffing only to be caned with manual penalties that were incredibly hard to remove until a recent Google update.
Which brings us to probably the most important factor in the new digital marketing strategies, which is Knowledge Based Trust (KBT). Google has made it blatantly clear that relevance trumps keyword stuffing every time especially after the Hummingbird algorithm got baked into the mix. An expert is one who talks like an expert and who clarifies like an expert. It also helps if the expert keeps in mind that technospeak tends to go over most people’s heads without a second thought so a precise easy to understand tends to win the day especially when it comes to conversions.
The new mantra is relevance not ranking
The truth is we should never write for the search engines again we should specifically write to our audience with the express view of informing and helping them find what they’re looking for. A website is not about you it’s about your audience about specific people with specific needs. So today in depth research on the needs of any given industry is paramount. Keywords have effectively morphed into interconnected semantic entities that relate to other semantic entities especially if Google’s patents are to be believed. Isolating these and the vocabulary that relates to that entity will always increase your relevance. This research can be done manually through search or through tools that have been specially designed for this purpose. In the end this connectivity to reality is absolutely vital to your clients profitability and provides the perfect platform to write content that genuinely exudes authority.
Yet the greatest stumbling block in all of this are the clients who have been spoonfed for years on the old SEO. We need to make it clear that the ballpark has changed in such a way that the old tactics have little authority an presence compared to the ones that have been skillfully written and targetted to the audience that they are meant to serve.
For more information on how to take the next step in honing your marketing strategies to be effective in this new environment be sure to contact us first.
SEO is Alive!
Every now and then we see posts proclaiming that SEO is dead but in general terms it falls on deaf ears because professional web marketers know full well that it is alive and kicking. The reality is that SEO is not dead rather it's evolved into a vibrant new industry called Digital Marketing.
Compelling proof that Intermart’s CISE based optimisation works SEO has changed. The rise of semantically optimised content is a phenomena that can’t be ignored especially if it’s getting the results that SEO analysts only dream of
We’ve been using CISE for our local SEO clients here in Christchurch and throughout New Zealand for over 3 years now. These current results show just how powerful CISE based SEO Optimisation really is. The most compelling part is that our search optimisation is highly consistent over a wide range of industries
Doing AdWords? No worries the best mix these days is through using the powerful combination of both Adwords and organic optimisation
Ranking is easy with Intermart. Others promise much and deliver little. With Intermart you can be absolutely assured that we will give you 100% effort to see you in the very same place as these highly satisfied local clients
Conceptual intelligence is the future for digital communication for business in #21C
If you’re redesigning a website in #21C your diagnosis must firstly disentangle your keyword dependency to ensure that a semantically sound structure becomes the designated aim of your brand-new website.
Google has opened the door to creativity and better site communication by assigning conceptual elements as a major priority within any web site development.
Sites that rely on ‘disguised’ keywords really stand out these days and generally fail to engage their readers even if they do appear to rank. The days will come where they will suddenly plummet down the charts for this very reason
By determining the main semantic entities within your structure at the very beginning you can effectively build round them as if speaking to real people about their real needs.
Conceptual Web Design
Peter Hatherley from Intermart Web Design discusses the rise of conceptual content development in web design